California tourism bureaus are making a push to educate businesses about Chinese tourism as the number of Chinese visitors to California — and the Bay Area — continues to rise.
Visit California, the state’s tourism association, will host the first in a series of seminars called “China Ready” that are aimed at helping businesses prepare for the growing number of Chinese tourists visiting the Golden State every year.
The event will offer training about Chinese culture, practices for welcoming Chinese visitors, as well as tips for marketing and sales to the China market. The event will be Sept. 23 at the Pier 39 Theater in San Francisco, in partnership with UnionPay International, the No. 1 issuer of bankcards in China.
“We are launching this series now because California is the top U.S. destination for Chinese visitors,” said Jennifer Sweeney, director of public relations for Visit California. “We welcomed more than 1 million travelers in 2014 and by 2018 it’s projected that more than 1.8 million Chinese travelers will visit California — that’s a 78.1 percent increase over 2014.”
Read more: San Francisco Business Times (blog) Bay Area tourism businesses prepare for huge influx of Chinese …