Mayor Ed Lee is saying bienvenidos to Latin America.
Lee, on a two-day trade mission to Mexico City, will announce Tuesday the launch of LatinSF, an economic development program designed to promote business ties between San Francisco and Latin America.
Lee sees San Francisco not only as an attractive technology hub for Latin American companies but also as a gateway to Asian markets for those businesses.
“This is part of an expanded international economic outreach plan” that will bolster the city’s status as a “global gateway,” Lee said before he departed for Mexico on Sunday.
Read more: SFGate Lee looking to boost business ties between SF, Latin America