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Nebia, Supported by OEWD and LatinSF, is Taking Off!

S.F. Startup Claims Its Misty Shower Uses 70 Percent Less Water

While conservation-minded Californians bathe their babies with pitchers or catch excess shower water in buckets for their plants, others are loathe to give up their long showers. A San Francisco startup says they can save water without doing so.

Nebia, a South of Market company that launched Tuesday, claims its re-engineered shower head uses up to 70 percent less water than those installed in most homes.

According to the Environmental Protection Agency, conventional shower heads use about 2.5 gallons of water per minute — or 25 gallons for a 10-minute shower. By contrast, Nebia uses about three-fourths of a gallon per minute, said the company’s chief executive officer, Philip Winter, at a demonstration last week.

Nebia saves water using a different approach than most low-flow models, said co-founder Carlos Gomez Andonaegui. It uses concepts borrowed from jet-fuel injection, breaking water into tiny particles to increase its surface area. The effect is more like a mist than a pounding stream of water.

Read more: SFGate SF startup claims its misty shower uses 70 percent less water

Nebia, suported by OEWD and LatinSF, is Taking Off