Mayor Ed Lee is saying bienvenidos to Latin America.
Lee, on a two-day trade mission to Mexico City, will announce Tuesday the launch of LatinSF, an economic development program designed to promote business ties between San Francisco and Latin America.
The aim is to attract Latin American businesses to San Francisco and help local companies expand into Mexico, Central America and South America.
The program, a joint initiative between the city and San Francisco Chamber of Commerce, is modeled on ChinaSF, which has brought more than 45 Chinese companies to San Francisco since it was founded in 2008.
Read more: SFGate San Francisco looks south for new business opportunities