SFCED | San Francisco Center for Economic Development


Up-and-Coming San Francisco Company Seeks to Push the Envelope of Food Service

San Francisco businesses have always sought to develop new, creative business models that build upon the efficiency of existing ones, and many of them do so in a way that helps ordinary people improve their everyday lives. Food service giant Campbell’s Soup Company has invested $32 million in Habit, a San Francisco-based personalized nutrition company set to launch in 2017. 

Campbell Soup Co Investing in SFThis is  the latest example of the SF business community’s continued desire to come up with new products that can directly benefit the lives of average consumers.

Campbell’s Soup Co. has become the sole investor of a San Francisco-based company that combines nutrition, technology and food delivery into one bundle. The company develops nutrition recommendations based on a person’s biology, metabolism and personal goals, and it creates a so-called personal blueprint.

Read more: Philadelphia Business Journal Campbell’s investing $32M in San Francisco company set to launch