SFCED | San Francisco Center for Economic Development


Why Westfield San Francisco Centre is Firing Up a Startup Hub for Events, Co-Working and Retail

Westfield San Francisco Centre is opening a spot today (5/28/2015) that looks more like the latest trend in tech space than an element in an enclosed shopping mall.

Bespoke is a 37,000-square-foot co-working, event and tech demo space in the mall. The spot sits on the fourth floor of Westfield, amidst its 200 traditional retailers and restaurants.

The project, developed by Westfield Corp. and developer Forest City, comes as malls look for ways to be innovative and stay relevant amidst the rise of online retail and customers’ evolving shopping preferences.

The Bespoke center is an ecosystem composed of three spaces, including Bespoke Co-working, a 14,000 square-foot collection of offices, desks and conference rooms for use by retail-tech companies. The spot in the mall allows the brands and entrepreneurs to access Westfield customers. Bespoke Events can accommodate anywhere from 30 to 1,200 people for conferences, workshops, hackathons, runway shows, trade shows or other events. Bespoke Demo is a place where retailers and tech companies can debut products and do market research. Mall-facing rooms can turn into pop-up storefronts for brands to test their concepts with Westfield’s 20 million yearly visitors.

Read more: San Francisco Business Times Why Westfield San Francisco Centre is firing up a startup hub for

Why Westfield SF Center is Firing Up